Street cheering, which celebrated its 20th year this year, contributed not a little to the Taegeuk Warriors reaching the round of 16 in the away tournament in 12 years at the 2022 Qatar World Cup. The ‘2022 Republic of Korea Gwanghwamun Street Cheer’, a joint venture between KT, the official sponsor of the national soccer team, the red devils of the cheering squad, and the Korea Football Association, is being evaluated as providing an opportunity for the people to shake off their depressed and sad feelings this year.
●KT’s Know-how + Red Devil’s Passion = Hot Winter
KT, which has sponsored the national team since 2001, has been cheering on the streets with the Red Devil since 2006. At the time of the 2002 Korea-Japan World Cup, as an official sponsor of the event, he made use of his experience in various marketing efforts to create a cheering culture with cheering songs and contents. In September of this year, the official slogan ‘More hotter, The Reds’ was announced, and in November, the cheering song ‘More hotter, Korea’ was released.
“More Hotter, Korea” was moved by the narration of the late director Yoo Sang-chul in the middle of the song. In this narration created by KT’s AI studio, the AI needs a lot of data to reproduce director Yoo’s voice, so it learned his voice from videos of his life. “Proud juniors, let’s do our best until the end with more enthusiasm to become the protagonists of Qatar. The message of the deceased, “fighting for Korea!”
The Red Devils also showed enthusiasm with as many as 100,000 people participating. As it was the first winter street cheering ever, there were concerns that there would be fewer couples and family visitors, but it was groundless. On the 24th of last month, more than 20,000 cheerleaders were formed in the first group H match against Uruguay, and on the 6th of this month, in the round of 16 against Brazil, 40,000 people gathered to create a ‘hot winter’ even though it started at 4 am.
● ‘Miracle in 13 Days’ Blowing Depression and Sorrow
As the Itaewon disaster broke out ahead of the opening of the World Cup, an atmosphere of social remembrance was created. The association, which had previously promoted street cheering at Gwanghwamun Square, canceled the application for the use of the square immediately after the disaster, and the Red Devils also decided to cancel cheering. However, after thinking about how to comfort the people while remembering and commemorating the sad events, KT and the Red Devils resumed their street cheering. 메이저사이트
On the 22nd of last month, when street cheering was permitted ‘conditionally’ in the deliberation of the Gwanghwamun Square Advisory Group in Jongno-gu and Seoul, KT and the Red Devils sought cooperation from related organizations. As safety personnel, 341 KT personnel, 850 police personnel, 80 firefighting personnel, and 300 Seoul personnel were formed, and preparations were completed for street cheering, more than twice the size of the 2018 Russia World Cup. According to the opinion of the Seoul Metropolitan Government that it is dangerous to sit more than three people per square meter, efforts were also made to distribute the number of people. Some ‘good spots’, such as the Sejong Center for the Performing Arts and Haechi Madang, were completely closed due to concerns about accidents. The rain zone and the cold wave rest area, prepared in preparation for rainy weather and cold waves, were well-received.
Koo Koo-bon, head of KT’s customer business division, said, “I hope that the voices of the people gathered at the Gwanghwamun Square street cheering will be a message of hope and support not only to the national team but also to the people.” ” he said.